Statements (13)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Person
|
| gptkbp:affiliation |
The IPA
|
| gptkbp:author |
gptkb:Les_Binet
|
| gptkbp:awards |
Marketing Society Award
|
| gptkbp:contribution |
Advertising effectiveness research
|
| gptkbp:field_of_study |
gptkb:film_production_company
|
| https://www.w3.org/2000/01/rdf-schema#label |
Peter Field
|
| gptkbp:influenced_by |
gptkb:David_Ogilvy
|
| gptkbp:nationality |
gptkb:British
|
| gptkbp:notable_work |
The New Science of Marketing
|
| gptkbp:profession |
gptkb:Author
|
| gptkbp:bfsParent |
gptkb:Sally_Field
|
| gptkbp:bfsLayer |
3
|