|
gptkbp:instance_of
|
gptkb:football_club
gptkb:Company
|
|
gptkbp:bfsLayer
|
4
|
|
gptkbp:bfsParent
|
gptkb:i_OS_4.0
gptkb:Black_Box_VR
gptkb:Klarna
gptkb:Twilio_Segment
gptkb:The_Delgados
gptkb:Affirm
gptkb:Tiger_Global_Management
gptkb:Affirm_Holdings,_Inc.
gptkb:Affirm_(2021)
|
|
gptkbp:acquisition
|
gptkb:Precor_(2020)
Precor
|
|
gptkbp:advertising
|
# Peloton Family
# The Peloton Effect
# Together We Go Far
|
|
gptkbp:application
|
Peloton app
|
|
gptkbp:based_on
|
gptkb:Borough
|
|
gptkbp:brand
|
recognition
|
|
gptkbp:ceo
|
gptkb:John_Foley
gptkb:Barry_Mc_Carthy
|
|
gptkbp:class
|
different fitness levels
|
|
gptkbp:community
|
Peloton community
|
|
gptkbp:community_events
|
gptkb:Peloton_Homecoming
Peloton Ride
Peloton Challenge
|
|
gptkbp:competitors
|
gptkb:Nordic_Track
gptkb:Peloton_Digital
gptkb:Echelon
gptkb:Soul_Cycle
gptkb:character
|
|
gptkbp:demographics
|
predominantly urban
predominantly affluent
predominantly millennial
|
|
gptkbp:employees
|
approximately 3,000
4000+
|
|
gptkbp:focuses_on
|
community engagement
|
|
gptkbp:founded
|
gptkb:Borough
gptkb:John_Foley
gptkb:2012
|
|
gptkbp:founder
|
gptkb:John_Foley
gptkb:Tom_Cortese
Graham Stanton
Yony Feng
|
|
gptkbp:has
|
subscription model
|
|
gptkbp:has_community
|
gptkb:members
millions of users
|
|
gptkbp:has_content
|
gptkb:Peloton_Digital_membership
gptkb:Peloton_Tread+
gptkb:Peloton_water_bottle
gptkb:Peloton_Bike+
gptkb:Peloton_Guide
Personalized coaching
Yoga classes
Live classes
Meditation classes
Community challenges
Cycling challenges
On-demand classes
Leaderboard feature
Cycling classes
Strength training classes
Stretching classes
Peloton mat
Peloton shoes
Peloton weights
Peloton accessories
Peloton apparel
Peloton bike accessories
Peloton heart rate monitor
Bootcamp classes
Dance cardio classes
Fitness metrics tracking
Outdoor running classes
Peloton bike stand
Peloton headphones
|
|
gptkbp:has_feature
|
community engagement
live classes
interactive workouts
|
|
gptkbp:has_part
|
gptkb:Peloton_Bike
gptkb:Peloton_Tread
gptkb:Peloton_Digital
gptkb:Peloton_App
gptkb:Peloton_Bike+
gptkb:Peloton_Guide
gptkb:Peloton_Power_Zone
gptkb:Peloton_Row
|
|
gptkbp:has_product
|
gptkb:Peloton_Bike
gptkb:Peloton_Tread
gptkb:Peloton_Guide
fitness accessories
treadmills
stationary bikes
|
|
gptkbp:headquartered_in
|
gptkb:Borough
|
|
gptkbp:headquarters
|
gptkb:Borough
gptkb:Manhattan
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Peloton
|
|
gptkbp:industry
|
gptkb:stadium
fitness
|
|
gptkbp:ipo
|
gptkb:2021
|
|
gptkbp:is
|
gptkb:football_club
|
|
gptkbp:is_a
|
gptkb:football_club
|
|
gptkbp:is_known_for
|
gptkb:Basketball_Player
community engagement
high-quality content
its innovative approach to fitness
interactive fitness experiences
interactive fitness platform
|
|
gptkbp:is_popular_in
|
millennials
|
|
gptkbp:leadership
|
connected fitness industry
|
|
gptkbp:market_cap
|
$8 billion (2021)
|
|
gptkbp:marketing_strategy
|
Influencer marketing
Social media advertising
|
|
gptkbp:notable_faculty
|
gptkb:Aditi_Shah
gptkb:Ally_Love
gptkb:Ben_Alldis
gptkb:Emma_Lovewell
gptkb:Jess_King
gptkb:Kendall_Toole
gptkb:Matt_Wilpers
gptkb:Robin_Arzón
gptkb:Tunde_Oyeneyin
gptkb:Cody_Rigsby
Marcel D. Williams
|
|
gptkbp:notable_feature
|
community features
on-demand classes
live streaming classes
|
|
gptkbp:offers
|
gptkb:Basketball_Player
gptkb:railway_line
subscription services
live classes
cycling classes
on-demand classes
interactive workout classes
|
|
gptkbp:partnership
|
gptkb:Twenty_One_Pilots
gptkb:Bose
gptkb:sneaker
gptkb:album
|
|
gptkbp:partnerships
|
various artists
fitness influencers
|
|
gptkbp:products
|
gptkb:horse_race
gptkb:Basketball_Player
Treadmills
Exercise bikes
|
|
gptkbp:provides
|
gptkb:Basketball_Player
online classes
live classes
streaming classes
|
|
gptkbp:range
|
gptkb:Basketball_Player
|
|
gptkbp:receives_funding_from
|
September 2020
|
|
gptkbp:revenue
|
$607 million (2021)
$607 million (2020)
|
|
gptkbp:services
|
Streaming fitness classes
subscription-based fitness classes
|
|
gptkbp:social_media_presence
|
gptkb:Instagram
gptkb:television_channel
gptkb:Twitter_account
|
|
gptkbp:subscription_model
|
Monthly subscription
monthly fees
|
|
gptkbp:symbol
|
gptkb:PTON
|
|
gptkbp:target_market
|
Home fitness enthusiasts
|
|
gptkbp:training
|
yoga, strength, cycling
|
|
gptkbp:user_base
|
Over 2 million subscribers
over 2.6 million subscribers (2021)
|
|
gptkbp:varieties
|
gptkb:horse_race
|
|
gptkbp:website
|
www.onepeloton.com
|