PR2.0

GPTKB entity

Statements (19)
Predicate Object
gptkbp:instanceOf public relations concept
gptkbp:alsoKnownAs Public Relations 2.0
gptkbp:associatedWith Brian Solis
gptkbp:contrastsWith traditional public relations
gptkbp:emergedIn mid-2000s
gptkbp:emphasizes two-way communication
engagement with audiences
gptkbp:focusesOn integration of social media in public relations
gptkbp:goal real-time communication
building relationships online
https://www.w3.org/2000/01/rdf-schema#label PR2.0
gptkbp:relatedTo social media marketing
digital PR
gptkbp:uses blogs
online communities
social networks
multimedia content
gptkbp:bfsParent gptkb:Symbian_Anna
gptkbp:bfsLayer 7