P&G's 'Thank You, Mom' Campaign
GPTKB entity
Properties (62)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising campaign
|
| gptkbp:adaptedInto |
various formats
different sports events |
| gptkbp:aimsTo |
honor mothers' support
|
| gptkbp:associated_with |
P&G's brand values
P&G's_brand_image |
| gptkbp:awardedBy |
positive reception
|
| gptkbp:createdBy |
gptkb:Wieden+Kennedy
|
| gptkbp:dedicatedTo |
social media following
|
| gptkbp:encourages |
consumer engagement
|
| gptkbp:features |
Olympic athletes
real-life stories |
| gptkbp:focusesOn |
celebrating mothers
|
| gptkbp:has_a |
gptkb:YouTube
'The hardest job in the world' |
| gptkbp:highlights |
the role of mothers in sports
|
| https://www.w3.org/2000/01/rdf-schema#label |
P&G's 'Thank You, Mom' Campaign
|
| gptkbp:impact |
brand perception
|
| gptkbp:includes |
emotional storytelling
video advertisements |
| gptkbp:influenced |
user-generated content
other brands' campaigns |
| gptkbp:inspiration |
similar campaigns
|
| gptkbp:is_a_celebration_of |
its storytelling approach
its authenticity its emotional resonance Mother's Day events |
| gptkbp:is_a_subject_of |
brand storytelling
|
| gptkbp:is_aimed_at |
mothers of athletes
|
| gptkbp:is_featured_in |
various media outlets
documentaries about advertising advertising awards ceremonies advertising conferences advertising textbooks advertising critiques. |
| gptkbp:is_known_for |
its emotional impact
its heartfelt messages its viral marketing success |
| gptkbp:is_linked_to |
P&G's_brand_loyalty
P&G's_community_initiatives |
| gptkbp:is_part_of |
P&G's_Olympic_sponsorship_strategy
P&G's_corporate_social_responsibility_initiatives P&G's_marketing_history |
| gptkbp:is_recognized_for |
industry experts
advertising awards its innovative approach its cultural relevance |
| gptkbp:is_studied_in |
business schools
its marketing effectiveness |
| gptkbp:is_used_in |
marketing case studies
a successful marketing strategy marketing podcasts discussions about emotional marketing |
| gptkbp:isPartOf |
P&G's_brand_strategy
|
| gptkbp:launched |
gptkb:Procter_&_Gamble
2012 |
| gptkbp:led_to |
increased_sales_for_P&G
|
| gptkbp:media_coverage |
gptkb:the_Olympics
|
| gptkbp:promotes |
P&G_products
|
| gptkbp:reach |
across multiple countries
|
| gptkbp:utilizes |
social media
celebrity endorsements |