Statements (21)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing campaign
|
| gptkbp:awards |
gptkb:Cannes_Lions_Grand_Prix
gptkb:Clio_Awards |
| gptkbp:category |
Corporate social responsibility
Outdoor recreation |
| gptkbp:expansion |
Year-round movement
|
| gptkbp:firstReleased |
2015
|
| gptkbp:hashtag |
#OptOutside
|
| https://www.w3.org/2000/01/rdf-schema#label |
Opt Outside
|
| gptkbp:influencedBy |
Consumerism around Black Friday
|
| gptkbp:launched |
gptkb:REI
|
| gptkbp:mediaCoverage |
National and international press
|
| gptkbp:notableFor |
REI closed all stores on Black Friday
|
| gptkbp:participants |
General public
REI customers REI employees |
| gptkbp:purpose |
Encourage people to spend time outdoors on Black Friday
|
| gptkbp:relatedTo |
gptkb:Black_Friday
|
| gptkbp:website |
https://www.rei.com/opt-outside
|
| gptkbp:bfsParent |
gptkb:REI
|
| gptkbp:bfsLayer |
5
|