Statements (58)
Predicate | Object |
---|---|
gptkbp:instance_of |
gptkb:advertising
|
gptkbp:aired_on |
gptkb:television
|
gptkbp:directed_by |
Tom Kuntz
|
gptkbp:features |
gptkb:Isaiah_Mustafa
narrative storytelling comedic timing visual gags muscle-bound man ocean and horse imagery |
gptkbp:has |
global reach
celebrity endorsements multiple versions strong online presence cultural impact high production value viral success multiple awards influenced pop culture iconic imagery catchy music strong brand identity high viewer engagement catchy tagline |
https://www.w3.org/2000/01/rdf-schema#label |
Old Spice commercial
|
gptkbp:includes |
gptkb:catchphrase
|
gptkbp:influenced |
advertising trends
|
gptkbp:inspired |
parody commercials
|
gptkbp:is_a |
gptkb:cultural_phenomenon
series of ads |
gptkbp:is_aimed_at |
younger demographics
|
gptkbp:is_associated_with |
youth culture
masculinity |
gptkbp:is_available_on |
gptkb:You_Tube
|
gptkbp:is_characterized_by |
absurd humor
over-the-top scenarios |
gptkbp:is_known_for |
catchy jingles
unexpected twists bold visuals quick cuts parodying stereotypes |
gptkbp:is_often_referenced_in |
memes
|
gptkbp:is_part_of |
Old Spice brand campaign
Old Spice rebranding effort Old Spice's legacy Old Spice's marketing strategy |
gptkbp:is_recognized_for |
creative storytelling
memorable characters |
gptkbp:known_for |
gptkb:humor
|
gptkbp:launched_in |
gptkb:2010
|
gptkbp:produced_by |
gptkb:the_United_States
gptkb:Wieden+_Kennedy |
gptkbp:promotes |
Old Spice products
|
gptkbp:style |
absurdist comedy
|
gptkbp:target_audience |
men
|
gptkbp:utilizes |
social media marketing
|
gptkbp:won |
gptkb:Cannes_Lions_Award
|
gptkbp:bfsParent |
gptkb:Old_Spice_Guy
|
gptkbp:bfsLayer |
6
|