Obama 2012 re-election campaign analytics

GPTKB entity

Statements (29)
Predicate Object
gptkbp:instanceOf political campaign analytics project
gptkbp:analyzes email campaigns
voter turnout
advertising effectiveness
field operations
volunteer engagement
get-out-the-vote efforts
donor behavior
television ad targeting
gptkbp:contributedTo Obama's 2012 election victory
gptkbp:employs gptkb:engineer
statisticians
data scientists
https://www.w3.org/2000/01/rdf-schema#label Obama 2012 re-election campaign analytics
gptkbp:ledTo gptkb:Dan_Wagner
gptkbp:location gptkb:Chicago,_Illinois
gptkbp:notableFor innovative use of big data in politics
integration of multiple data sources
real-time analytics dashboards
gptkbp:partOf gptkb:Barack_Obama_2012_presidential_campaign
gptkbp:usedFor data science
A/B testing
predictive analytics
social media data
microtargeting
fundraising analytics
voter modeling
gptkbp:bfsParent gptkb:Civis_Analytics
gptkbp:bfsLayer 7