New Zealand Tourism Board

GPTKB entity

Statements (54)
Predicate Object
gptkbp:instanceOf gptkb:Travel_Agency
gptkbp:advertising Digital_marketing
gptkbp:advocacy Tourism industry interests
gptkbp:awards Various tourism awards
gptkbp:budget Approximately NZD 100 million
gptkbp:campaigns 100% Pure New Zealand
gptkbp:collaborates_with gptkb:Air_New_Zealand
Local governments
gptkbp:community_engagement Local community involvement
gptkbp:communityEvents Various international events
gptkbp:country gptkb:New_Zealand
gptkbp:culturalHeritage Māori_culture
gptkbp:established 2001
gptkbp:feedback Visitor surveys
gptkbp:focus Promoting tourism
gptkbp:focus_area Cruise tourism
Sustainable tourism
Cultural tourism
Business travel
Wildlife tourism
Luxury travel
Health and wellness tourism
Sports tourism
Family travel
Backpacking tourism
Food and wine tourism
gptkbp:funding Government funding
gptkbp:future_plans Five-year strategic plan
gptkbp:headquarters gptkb:Wellington
https://www.w3.org/2000/01/rdf-schema#label New Zealand Tourism Board
gptkbp:initiatives Destination marketing
gptkbp:internationalCooperation Offices in key markets
gptkbp:is_part_of gptkb:Tourism_New_Zealand
gptkb:New_Zealand_government
gptkbp:keyPeople gptkb:Stephen_England-Hall
gptkbp:language English
gptkbp:mission To_grow_the_value_of_tourism_to_New_Zealand.
gptkbp:partnerships Airlines
Travel agencies
Local tourism operators
Engages with travel influencers
gptkbp:region gptkb:Oceania
gptkbp:research_focus Tourism trends
gptkbp:responsibleFor Tourism promotion
gptkbp:sisterCity Television, print, online
gptkbp:social_media_presence Active on multiple platforms
gptkbp:succeededBy Visitor spend
gptkbp:sustainability_initiatives Promoting eco-tourism
gptkbp:target_audience International tourists
gptkbp:tour Provides travel information
gptkbp:tourism Adventure tourism
gptkbp:type Government Agency
gptkbp:visitors Over 3 million visitors annually
gptkbp:website www.tourismnewzealand.com