|
gptkbp:instance_of
|
gptkb:soft_drink
|
|
gptkbp:advertising
|
gptkb:significant
gptkb:television
Taste Test
TV and print
' The Best Coke Ever'
" The Real Thing"
|
|
gptkbp:associated_with
|
Coca-Cola's marketing strategy
Coca-Cola's brand identity
Coca-Cola Company history
brand loyalty issues
Coca-Cola's marketing failures
|
|
gptkbp:brand
|
gptkb:Coca-Cola_II
gptkb:Coca-Cola
gptkb:Pepsi
gptkb:Coca-Cola_Classic
gptkb:advertising_campaigns
gptkb:brand
modern
controversial
beverage industry
declined
brand recognition
damaged
challenged
brand history
iconic beverage
shifted
original formula
Coca-Cola fans
Coca-Cola consumers
introduced in 1886
shifted negatively
changed after launch
soft drink market leader
sugar-sweetened beverage
|
|
gptkbp:brand_recognition
|
high
high initially
|
|
gptkbp:brand_revival
|
gptkb:Coca-Cola_Classic
|
|
gptkbp:budget
|
gptkb:significant
increased
|
|
gptkbp:chemical_formula
|
gptkb:Coca-Cola
|
|
gptkbp:coca_cola_brand
|
part of Coca-Cola's history
|
|
gptkbp:coca_cola_company_response
|
reintroduced original formula
|
|
gptkbp:coca_cola_history
|
important chapter
|
|
gptkbp:coca-cola_brand
|
iconic
|
|
gptkbp:coca-cola_classic
|
reintroduced due to demand
rebranding effort
|
|
gptkbp:coca-cola_classic_launch
|
July 11, 1985
|
|
gptkbp:coca-cola_company
|
founded in 1892
executive decision
headquarters in Atlanta, Georgia
|
|
gptkbp:coca-cola_company_ceo
|
Roberto Goizueta
|
|
gptkbp:coca-cola_company_response
|
reintroduced original formula
|
|
gptkbp:coca-cola_company_strategy
|
reassess branding
|
|
gptkbp:coca-cola_history
|
part of Coca-Cola's history
|
|
gptkbp:coca-cola_marketing
|
innovative approach
|
|
gptkbp:coca-cola's_brand_identity
|
reinforced
|
|
gptkbp:coca-cola's_brand_image
|
altered
|
|
gptkbp:coca-cola's_brand_loyalty
|
tested
|
|
gptkbp:coca-cola's_brand_management
|
revised
|
|
gptkbp:coca-cola's_brand_perception
|
shifted
|
|
gptkbp:coca-cola's_brand_revival
|
gptkb:Coca-Cola_Classic
|
|
gptkbp:coca-cola's_brand_strategy
|
redefined
|
|
gptkbp:coca-cola's_consumer_demographics
|
targeted differently
|
|
gptkbp:coca-cola's_consumer_engagement
|
enhanced
|
|
gptkbp:coca-cola's_consumer_feedback
|
listened to
|
|
gptkbp:coca-cola's_consumer_satisfaction
|
measured post-launch
|
|
gptkbp:coca-cola's_consumer_trust
|
restored
|
|
gptkbp:coca-cola's_crisis_response
|
studied
|
|
gptkbp:coca-cola's_market_position
|
challenged
|
|
gptkbp:coca-cola's_market_research
|
conducted
|
|
gptkbp:coca-cola's_market_share
|
declined
|
|
gptkbp:coca-cola's_market_strategy
|
brand loyalty
|
|
gptkbp:coca-cola's_marketing_campaign
|
revised after backlash
|
|
gptkbp:coca-cola's_marketing_mistakes
|
analyzed
|
|
gptkbp:coca-cola's_marketing_research
|
failed to predict
|
|
gptkbp:coca-cola's_product_innovation
|
questioned
|
|
gptkbp:coca-cola's_product_launch
|
controversial
|
|
gptkbp:coca-cola's_product_line
|
expanded
|
|
gptkbp:coca-cola's_public_image
|
repaired
|
|
gptkbp:coca-cola's_response
|
reintroduced Coca-Cola Classic
|
|
gptkbp:coca-cola's_sales
|
increased after reintroduction
|
|
gptkbp:coca-cola's_sales_performance
|
analyzed post-launch
|
|
gptkbp:coca-cola's_sales_strategy
|
reassessed
|
|
gptkbp:coca-cola's_strategy
|
product diversification
|
|
gptkbp:competitors
|
gptkb:Pepsi
|
|
gptkbp:consumer_research
|
focus groups
|
|
gptkbp:controversy
|
consumer backlash
|
|
gptkbp:cultural_impact
|
became a case study
became a marketing case study
symbol of corporate miscalculation
|
|
gptkbp:cultural_references
|
TV shows and movies
symbol of failure
|
|
gptkbp:customer_feedback
|
mixed
focus groups
overwhelmingly negative
taste tests showed preference
|
|
gptkbp:debut
|
April 1985
|
|
gptkbp:demographics
|
varied
young adults
analyzed
|
|
gptkbp:discontinued
|
gptkb:1992
consumer demand for original
|
|
gptkbp:economic_impact
|
initially decreased
short-term decline
|
|
gptkbp:feedback
|
analyzed
|
|
gptkbp:final_discontinuation
|
July 1992
|
|
gptkbp:flavor
|
gptkb:cola
sugar-sweetened
original formula altered
|
|
gptkbp:flavor_profile
|
sweeter than original
sweeter than original Coca-Cola
|
|
gptkbp:focus
|
conducted
|
|
gptkbp:formulation
|
sugar content increased
|
|
gptkbp:historical_analysis
|
business case studies
marketing blunder
|
|
gptkbp:historical_context
|
1980s soft drink market
1980s soft drink wars
|
|
gptkbp:historical_impact
|
brand management strategies
|
|
gptkbp:historical_significance
|
marketing failure
example of product failure
failed product launch
example of consumer backlash
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
New Coke
|
|
gptkbp:impact_on_brand
|
Coca-Cola's image
|
|
gptkbp:impact_on_coca_cola
|
long-term brand strategy
|
|
gptkbp:influenced_by
|
gptkb:market_research
gptkb:Pepsi_Challenge
taste tests
changing consumer preferences
|
|
gptkbp:influenced_by_market_research
|
yes
|
|
gptkbp:innovation
|
failed attempt
attempted
|
|
gptkbp:inspired_by
|
Pepsi's success
|
|
gptkbp:introduced
|
gptkb:1985
gptkb:The_Coca-Cola_Company
|
|
gptkbp:introduced_alongside
|
gptkb:Coca-Cola_Classic
|
|
gptkbp:introduced_in
|
gptkb:1985
|
|
gptkbp:investment_focus
|
gptkb:taste
|
|
gptkbp:is_respected_by
|
eroded
|
|
gptkbp:launch_date
|
gptkb:1985
April 23, 1985
|
|
gptkbp:launch_event
|
gptkb:New_York_City
press conference
national rollout
|
|
gptkbp:legacy
|
controversial product launch
marketing case study
brand management lessons
led to brand loyalty for Coca-Cola
|
|
gptkbp:legacy_in_marketing
|
study in consumer behavior
|
|
gptkbp:manufacturer
|
gptkb:The_Coca-Cola_Company
|
|
gptkbp:market
|
conducted prior to launch
|
|
gptkbp:market_launch
|
controversial
aggressive marketing
|
|
gptkbp:market_position
|
challenged by competitors
challenger brand
|
|
gptkbp:market_response
|
overwhelmingly negative
|
|
gptkbp:market_share
|
declined post-launch
|
|
gptkbp:marketed_as
|
new taste experience
|
|
gptkbp:marketing_failure
|
considered
|
|
gptkbp:marketing_strategy
|
rebranding
taste test
focus on taste
emphasized taste
initially poor
|
|
gptkbp:original_coca_cola
|
reintroduced
|
|
gptkbp:originally_intended_to_replace
|
gptkb:Coca-Cola_Classic
|
|
gptkbp:packaging
|
red and white
red and white design
red and white cans
|
|
gptkbp:produced_by
|
gptkb:The_Coca-Cola_Company
|
|
gptkbp:product
|
influenced by market trends
secretive process
failed innovation
|
|
gptkbp:product_line
|
Coca-Cola products
|
|
gptkbp:product_type
|
gptkb:Pepsi
|
|
gptkbp:production_years
|
nationwide
|
|
gptkbp:public_perception
|
changed over time
shifted back to original
not the original
|
|
gptkbp:public_reaction
|
negative
|
|
gptkbp:public_relations
|
crisis management
|
|
gptkbp:publicity_stunt
|
unintentional
speculated
controversial launch
|
|
gptkbp:reactions_from_coca_cola
|
mixed responses
|
|
gptkbp:reactions_from_critics
|
mockery
|
|
gptkbp:reactions_from_executives
|
surprised by backlash
|
|
gptkbp:reactions_from_fans
|
outrage
|
|
gptkbp:reason_for_introduction
|
declining market share
to compete with Pepsi
compete with Pepsi
|
|
gptkbp:reason_for_launch
|
to replace original formula
declining sales of Coca-Cola
|
|
gptkbp:rebranding_effort
|
failed
|
|
gptkbp:recalls
|
not applicable
|
|
gptkbp:reformed
|
gptkb:2002
|
|
gptkbp:related_products
|
gptkb:Coca-Cola
|
|
gptkbp:replaced_by
|
gptkb:Coca-Cola_Classic
Coca-Cola Classic in 1985
|
|
gptkbp:sales
|
high
strong
|
|
gptkbp:sales_decline
|
gptkb:Coca-Cola
after initial launch
|
|
gptkbp:slogan
|
The Best Coca-Cola Ever
“ The New Taste of Coca-Cola”
|
|
gptkbp:successor
|
gptkb:Coca-Cola_II
gptkb:Coca-Cola
gptkb:Coca-Cola_Classic
|
|
gptkbp:target_audience
|
young adults
younger consumers
|
|
gptkbp:target_market
|
young consumers
younger consumers
|
|
gptkbp:taste
|
gptkb:Pepsi
mixed
regional differences
preferred by consumers
shifted back to original
Coca-Cola vs Pepsi
|
|
gptkbp:taste_test_participants
|
diverse group
|
|
gptkbp:type
|
gptkb:Pepsi
|
|
gptkbp:user_engagement
|
highly involved
|
|
gptkbp:year_established
|
gptkb:1985
|
|
gptkbp:bfsParent
|
gptkb:Coca-Cola
|
|
gptkbp:bfsLayer
|
4
|