New Balance Athletics, Inc.

GPTKB entity

Statements (58)
Predicate Object
gptkbp:instance_of gptkb:Company
gptkbp:advertising Influencer partnerships
Social media presence
Digital marketing campaigns
gptkbp:brand_ambassadors Celebrities
Influencers
Professional athletes
gptkbp:ceo gptkb:Joe_Preston
gptkbp:community_involvement gptkb:Youth_programs
Health initiatives
Local events sponsorships
gptkbp:competitors gptkb:Nike
gptkb:Adidas
gptkb:Puma
gptkb:Under_Armour
gptkbp:design_philosophy Performance and comfort
Inclusivity in sizing
gptkbp:distribution Retail and online
gptkbp:employees Over 7,000
gptkbp:founded 1906
gptkbp:founder gptkb:William_J._Riley
gptkbp:global_presence Available in over 120 countries
gptkbp:headquarters gptkb:Boston
gptkb:Boston,_Massachusetts
https://www.w3.org/2000/01/rdf-schema#label New Balance Athletics, Inc.
gptkbp:industry gptkb:footwear
gptkbp:innovation gptkb:print
Sustainable materials
Custom fit technology
gptkbp:manufacturing_process USA and overseas
gptkbp:market Global
gptkbp:market_share Significant in running shoes
gptkbp:notable_products gptkb:Fresh_Foam
gptkb:gasoline
990 series
Minimus
gptkbp:parent_company gptkb:New_Balance,_Inc.
gptkbp:partnership Athlete sponsorships
gptkbp:products gptkb:apparel
Athletic shoes
gptkbp:revenue $4.4 billion (2020)
gptkbp:slogan Endorsed by athletes.
gptkbp:social_responsibility gptkb:Charitable_donations
Community engagement programs
Employee volunteer programs
gptkbp:sponsorship Sports teams
Marathons
Athletic events
gptkbp:subsidiary gptkb:New_Balance_Foundation
gptkbp:sustainability_initiatives gptkb:Green_Leaf_Standard
gptkbp:target_market gptkb:athletes
Casual wearers
gptkbp:trademark N logo
New Balance name
gptkbp:type Private company
gptkbp:website www.newbalance.com
gptkbp:bfsParent gptkb:New_Balance
gptkbp:bfsLayer 4