Mosaic (marketing segmentation)
GPTKB entity
Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
consumer classification system
|
| gptkbp:class |
gptkb:lifestyle
census consumers households geographic data behavioural data |
| gptkbp:developedBy |
gptkb:Experian
|
| gptkbp:firstReleased |
1980s
|
| gptkbp:hasVersion |
Mosaic Global
Mosaic UK Mosaic USA |
| https://www.w3.org/2000/01/rdf-schema#label |
Mosaic (marketing segmentation)
|
| gptkbp:ownedBy |
gptkb:Experian
|
| gptkbp:usedFor |
customer profiling
targeted marketing marketing segmentation |
| gptkbp:usedIn |
gptkb:United_Kingdom
gptkb:United_States other countries |
| gptkbp:bfsParent |
gptkb:Experian_plc
|
| gptkbp:bfsLayer |
7
|