Mosaic (marketing segmentation)

GPTKB entity

Statements (22)
Predicate Object
gptkbp:instanceOf consumer classification system
gptkbp:class gptkb:lifestyle
census
consumers
households
geographic data
behavioural data
gptkbp:developedBy gptkb:Experian
gptkbp:firstReleased 1980s
gptkbp:hasVersion Mosaic Global
Mosaic UK
Mosaic USA
https://www.w3.org/2000/01/rdf-schema#label Mosaic (marketing segmentation)
gptkbp:ownedBy gptkb:Experian
gptkbp:usedFor customer profiling
targeted marketing
marketing segmentation
gptkbp:usedIn gptkb:United_Kingdom
gptkb:United_States
other countries
gptkbp:bfsParent gptkb:Experian_plc
gptkbp:bfsLayer 7