Statements (62)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:brand
|
| gptkbp:bfsLayer |
4
|
| gptkbp:bfsParent |
gptkb:Sainsbury's_Basics
|
| gptkbp:category |
Grocery
|
| gptkbp:competes_with |
gptkb:Tesco_Everyday_Value
gptkb:Asda_Smart_Price gptkb:Sainsbury's_Basics |
| gptkbp:customer_base |
Loyal customers
|
| gptkbp:developed_by |
Morrisons product development team
|
| gptkbp:distribution |
Morrisons supply chain
|
| gptkbp:focus |
Value products
|
| https://www.w3.org/2000/01/rdf-schema#label |
Morrisons M Savers
|
| gptkbp:includes |
gptkb:product
Beverages Personal care products Household items |
| gptkbp:is_aimed_at |
gptkb:University
Families |
| gptkbp:is_associated_with |
Quality products
|
| gptkbp:is_available_in |
gptkb:Morrisons_stores
Local communities Online shopping Morrisons app |
| gptkbp:is_evaluated_by |
Market research
Customer reviews Consumer feedback Sales data |
| gptkbp:is_featured_in |
Morrisons weekly ads
|
| gptkbp:is_influenced_by |
Economic conditions
Consumer trends |
| gptkbp:is_known_for |
Affordable pricing
|
| gptkbp:is_part_of |
gptkb:Morrisons_supermarket_chain
Morrisons sustainability initiatives Morrisons brand portfolio Morrisons corporate identity Morrisons marketing strategy |
| gptkbp:is_popular_in |
gptkb:United_Kingdom
|
| gptkbp:is_promoted_by |
Social media campaigns
Advertising campaigns Influencers Customer testimonials Email newsletters In-store promotions Morrisons staff |
| gptkbp:is_recognized_for |
Customer satisfaction
Value for money Innovative packaging Value-driven marketing |
| gptkbp:is_supported_by |
Promotional offers
Advertising budget Morrisons loyalty program |
| gptkbp:is_tested_for |
Quality assurance team
|
| gptkbp:launched |
gptkb:2008
|
| gptkbp:marketed_as |
Affordable alternatives
Everyday essentials |
| gptkbp:motto |
Great value for money
|
| gptkbp:offers |
Selected products
|
| gptkbp:owner |
gptkb:Morrisons
|
| gptkbp:packaging |
Simple design
|
| gptkbp:price_range |
Over 100 products
|
| gptkbp:target_market |
Budget-conscious consumers
|
| gptkbp:type |
gptkb:brand
|