Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:awardReceived |
gptkb:Fellow_of_the_American_Psychological_Association
Fellow of the Association for Consumer Research |
| gptkbp:birthYear |
1941
|
| gptkbp:education |
gptkb:Columbia_University
|
| gptkbp:employer |
gptkb:Columbia_Business_School
|
| gptkbp:field |
marketing
consumer behavior consumer research |
| https://www.w3.org/2000/01/rdf-schema#label |
Morris B. Holbrook
|
| gptkbp:knownFor |
research on experiential aspects of consumption
studies on nostalgia in consumer behavior work on value typologies in marketing |
| gptkbp:nationality |
gptkb:American
|
| gptkbp:notableWork |
gptkb:Consumer_Value:_A_Framework_for_Analysis_and_Research
gptkb:The_Semiotics_of_Consumption Customer Value: The Next Source for Competitive Advantage |
| gptkbp:occupation |
gptkb:professor
author marketing scholar |
| gptkbp:bfsParent |
gptkb:Consumer_Value:_A_Framework_for_Analysis_and_Research
gptkb:The_Semiotics_of_Consumption |
| gptkbp:bfsLayer |
8
|