Minimum Advertised Price

GPTKB entity

Statements (28)
Predicate Object
gptkbp:instanceOf pricing policy
gptkbp:abbreviation gptkb:MAP
gptkbp:appliesTo advertised prices
gptkbp:commonIn electronics industry
appliance industry
sporting goods industry
gptkbp:criticizedFor limiting price competition
potential antitrust issues
gptkbp:distinctFrom resale price maintenance
gptkbp:doesNotRegulate actual selling price
gptkbp:enforced_through contractual agreements
unilateral policies
gptkbp:enforcedBy distribution contracts
manufacturer agreements
https://www.w3.org/2000/01/rdf-schema#label Minimum Advertised Price
gptkbp:legalStatus generally legal in the United States
gptkbp:not_enforced_by law in the United States
gptkbp:purpose control advertised prices
maintain brand value
prevent price erosion
gptkbp:used_in manufacturers
retailers
distributors
gptkbp:violation_may_result_in termination of contract
loss of promotional support
loss of supply
gptkbp:bfsParent gptkb:MAP
gptkbp:bfsLayer 5