Microsoft Advertising Bidding Strategies
GPTKB entity
Properties (49)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Bidding Strategy
|
| gptkbp:hasAbstract |
Manual CPC
Maximize Conversions Maximize Clicks Maximize Conversion Value Target Impression Share Enhanced_CPC Target_CPA Target_ROAS |
| gptkbp:hasImpactOn |
Return on Investment
Ad Spend Cost Per Click Ad Position |
| https://www.w3.org/2000/01/rdf-schema#label |
Microsoft Advertising Bidding Strategies
|
| gptkbp:isAccessibleBy |
Display Ads
Video Ads Search Ads Shopping Ads |
| gptkbp:isCounteredBy |
Analytics Tools
|
| gptkbp:isEvaluatedBy |
Performance Metrics
Conversion Rates Cost Per Acquisition Return on Ad Spend Click-Through Rates |
| gptkbp:isInfluencedBy |
Market Trends
Budget Constraints Competitor Bids Campaign Goals |
| gptkbp:isManagedBy |
gptkb:Microsoft_Advertising_Platform
|
| gptkbp:isPartOf |
gptkb:Microsoft_Advertising
|
| gptkbp:isRelatedTo |
Online Advertising
Performance Marketing E-commerce Marketing Digital_Marketing Search_Engine_Marketing |
| gptkbp:isSupportedBy |
Customer Support
Documentation Community Forums Training Resources |
| gptkbp:isUpdatedBy |
Market Research
Performance Reviews User Feedback Algorithm Changes |
| gptkbp:isUsedFor |
Advertisers
|
| gptkbp:isUsedIn |
PPC Advertising
|
| gptkbp:isUtilizedFor |
Revenue
Impressions Clicks Conversions |