Media Richness Theory

GPTKB entity

Statements (28)
Predicate Object
gptkbp:instanceOf gptkb:media
gptkbp:criticizedFor ignoring social context
ignoring individual differences
oversimplification of media choice
gptkbp:developedBy Richard L. Daft
Robert H. Lengel
gptkbp:exampleOfLeanMedia email
memos
gptkbp:exampleOfRichMedia video conferencing
face-to-face communication
gptkbp:focusesOn organizational communication
media selection
gptkbp:hasConcept ambiguity
uncertainty
media richness
https://www.w3.org/2000/01/rdf-schema#label Media Richness Theory
gptkbp:influenced computer-mediated communication research
gptkbp:introducedIn 1986
gptkbp:proposedBy media differ in their ability to convey information
gptkbp:publishedIn Management Science journal
gptkbp:relatedTo Media Synchronicity Theory
Social Presence Theory
gptkbp:state leaner media are better for routine tasks
richer media are better for ambiguous tasks
gptkbp:usedIn organizational studies
information systems research
gptkbp:bfsParent gptkb:Theories_of_Communication
gptkbp:bfsLayer 7