|
gptkbp:instance_of
|
gptkb:tobacco
|
|
gptkbp:advertising
|
gptkb:television
billboards
print media
|
|
gptkbp:archives
|
6 mg
|
|
gptkbp:availability
|
retail stores
|
|
gptkbp:brand
|
gptkb:Marlboro
premium quality
high among users
|
|
gptkbp:brand_recognition
|
high among smokers
|
|
gptkbp:campaigns
|
“ Light Up Your Life”
|
|
gptkbp:category
|
gptkb:tobacco
|
|
gptkbp:color
|
light blue
|
|
gptkbp:combustor_type
|
84 mm
|
|
gptkbp:community_health
|
mild
not recommended for quitting
affected by regulations
|
|
gptkbp:competitors
|
gptkb:Camel_Lights
|
|
gptkbp:country_of_origin
|
gptkb:United_States
|
|
gptkbp:cultural_impact
|
influenced smoking culture
|
|
gptkbp:customs
|
associated with health risks
|
|
gptkbp:demographics
|
younger adults
|
|
gptkbp:discontinued
|
gptkb:2017
|
|
gptkbp:displacement
|
compared to full flavor cigarettes
|
|
gptkbp:environmental_impact
|
cigarette waste
|
|
gptkbp:filter_type
|
ventilated filter
|
|
gptkbp:flavor
|
smooth
|
|
gptkbp:flavor_profile
|
light and airy
|
|
gptkbp:health_campaigns
|
targeting smoking cessation.
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Marlboro Ultra Light
|
|
gptkbp:introduced
|
gptkb:2000
|
|
gptkbp:legal_status
|
age limit for purchase
|
|
gptkbp:manufacturer
|
gptkb:Philip_Morris_International
|
|
gptkbp:market
|
gptkb:United_States
|
|
gptkbp:market_share
|
declined after 2010
|
|
gptkbp:nicotine_content
|
0.6 mg
|
|
gptkbp:packaging
|
soft pack
|
|
gptkbp:parent_company
|
gptkb:Altria_Group
|
|
gptkbp:price_range
|
$5-$10
|
|
gptkbp:product_line
|
Marlboro cigarette line
|
|
gptkbp:public_perception
|
controversial due to health risks
perceived as less harmful
|
|
gptkbp:regulatory_compliance
|
regulated by FDA
|
|
gptkbp:related_products
|
gptkb:Marlboro_Light
|
|
gptkbp:safety_measures
|
Smoking causes lung cancer.
|
|
gptkbp:sales_trend
|
decreasing
|
|
gptkbp:size
|
20 cigarettes
|
|
gptkbp:slogan
|
“ The Light Choice”
|
|
gptkbp:sponsorship
|
gptkb:sports_events
music festivals
|
|
gptkbp:successor
|
gptkb:Marlboro_Gold
|
|
gptkbp:target_audience
|
adult smokers
|
|
gptkbp:trends
|
shift towards vaping
|
|
gptkbp:type
|
light cigarette
|
|
gptkbp:bfsParent
|
gptkb:Marlboro_Cigarettes
|
|
gptkbp:bfsLayer
|
7
|