Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:associated_with |
gptkb:Marlboro
|
| gptkbp:contributed_to |
Marlboro's brand identity
|
| gptkbp:created_by |
gptkb:Leo_Burnett_Worldwide
|
| gptkbp:ended |
gptkb:1999
|
| gptkbp:features |
cowboy imagery
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marlboro Red Label Campaign
|
| gptkbp:influenced_by |
American West culture
|
| gptkbp:known_for |
rugged masculinity
|
| gptkbp:launched_in |
gptkb:1954
|
| gptkbp:promotes |
gptkb:Marlboro_cigarettes
|
| gptkbp:replaced_by |
Marlboro's new advertising strategies
|
| gptkbp:target_audience |
adult smokers
|
| gptkbp:uses |
television advertisements
print advertisements |
| gptkbp:utilizes |
slogan ' Come to where the flavor is'
|
| gptkbp:bfsParent |
gptkb:Marlboro
|
| gptkbp:bfsLayer |
5
|