Statements (64)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:associated_with |
gptkb:American_West
gptkb:adventure gptkb:rebellion American culture nostalgia freedom of choice freedom and independence outdoor lifestyle rugged masculinity |
| gptkbp:controversy |
health risks of smoking
|
| gptkbp:created_by |
gptkb:Leo_Burnett_Worldwide
|
| gptkbp:cultural_impact |
iconic status in advertising
|
| gptkbp:declined_in |
2000s
|
| gptkbp:depicted_in |
gptkb:comics
movies music videos television commercials satirical content print advertisements historical analyses of advertising. |
| gptkbp:ended |
gptkb:1999
|
| gptkbp:featured_in |
art installations
advertising awards documentaries about advertising advertising critiques advertising history discussions |
| gptkbp:features |
cowboy imagery
|
| gptkbp:first_introduced |
gptkb:1954
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marlboro Man Campaign
|
| gptkbp:influenced |
brand loyalty
consumer behavior advertising strategies public health policies tobacco advertising youth smoking rates public perception of smoking cultural narratives about smoking tobacco regulation discussions |
| gptkbp:inspired |
anti-smoking campaigns
parodies and references in media |
| gptkbp:is_linked_to |
cultural stereotypes
smoking culture tobacco industry practices masculine ideals smoking cessation efforts cultural shifts in smoking perception masculine marketing tactics |
| gptkbp:is_subject_to |
regulatory scrutiny
|
| gptkbp:launched |
gptkb:Philip_Morris
|
| gptkbp:promotes |
gptkb:Marlboro_cigarettes
|
| gptkbp:target_audience |
adult smokers
|
| gptkbp:used_in |
sports sponsorships
|
| gptkbp:utilized |
gptkb:merchandising
social media campaigns digital marketing outdoor advertising celebrity endorsements influencer marketing promotional events print media celebrity imagery |
| gptkbp:bfsParent |
gptkb:Marlboro
|
| gptkbp:bfsLayer |
5
|