Statements (56)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:aims_to |
increase brand awareness
|
| gptkbp:associated_with |
gptkb:Marlboro
|
| gptkbp:competes_with |
other premium cigarette brands
|
| gptkbp:features |
minimalist design
lighter taste |
| gptkbp:has_received |
mixed reviews
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marlboro Gold Campaign
|
| gptkbp:includes |
digital marketing
print ads television ads |
| gptkbp:is_analyzed_in |
public health discussions
advertising case studies marketing effectiveness reports |
| gptkbp:is_associated_with |
health controversies
|
| gptkbp:is_available_in |
various markets
|
| gptkbp:is_challenged_by |
public health advocacy
anti-smoking campaigns |
| gptkbp:is_connected_to |
tobacco regulations
tobacco industry trends |
| gptkbp:is_criticized_for |
targeting vulnerable populations
glamorizing smoking |
| gptkbp:is_documented_in |
marketing studies
advertising archives |
| gptkbp:is_evaluated_by |
gptkb:market_research
consumer feedback advertising effectiveness studies |
| gptkbp:is_influenced_by |
consumer preferences
cultural shifts |
| gptkbp:is_known_for |
smooth flavor
|
| gptkbp:is_linked_to |
brand loyalty
brand image youth smoking rates |
| gptkbp:is_part_of |
Marlboro brand strategy
Marlboro's advertising strategy Marlboro's global strategy Marlboro's marketing history Marlboro's product line |
| gptkbp:is_promoted_through |
social media
sponsorships influencer marketing event marketing |
| gptkbp:is_reflected_in |
consumer behavior
sales data |
| gptkbp:is_regulated_by |
advertising laws
|
| gptkbp:is_subject_to |
legal scrutiny
|
| gptkbp:is_supported_by |
advertising agencies
promotional events market segmentation |
| gptkbp:is_targeted_at |
young adults
|
| gptkbp:launched_in |
gptkb:2015
|
| gptkbp:promotes |
gptkb:Marlboro_Gold_cigarettes
|
| gptkbp:target_audience |
adult smokers
|
| gptkbp:utilizes |
celebrity endorsements
|
| gptkbp:bfsParent |
gptkb:Marlboro
|
| gptkbp:bfsLayer |
5
|