|
gptkbp:instance_of
|
gptkb:advertising_campaigns
|
|
gptkbp:brand
|
gptkb:Marlboro
|
|
gptkbp:concluded_on
|
innovative
effective
memorable
|
|
gptkbp:duration
|
one year
|
|
gptkbp:evaluates
|
brand perception
success metrics
consumer engagement
market share
sales impact
|
|
gptkbp:events
|
events
contests
giveaways
325th anniversary
|
|
gptkbp:feedback
|
positive
mixed
|
|
gptkbp:focus
|
gptkb:celebration
|
|
gptkbp:goal
|
brand loyalty
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Marlboro 325th Anniversary Campaign
|
|
gptkbp:influence
|
yes
|
|
gptkbp:launch_date
|
2023-01-01
|
|
gptkbp:location
|
gptkb:United_States
|
|
gptkbp:marketing_strategy
|
gptkb:storytelling
nostalgia
emotional appeal
|
|
gptkbp:media
|
gptkb:television
gptkb:print
digital
|
|
gptkbp:partnerships
|
local businesses
community organizations
|
|
gptkbp:production_company
|
gptkb:Philip_Morris_USA
|
|
gptkbp:related_products
|
gptkb:Marlboro_cigarettes
|
|
gptkbp:social_media
|
# Marlboro325
|
|
gptkbp:social_media_presence
|
active
|
|
gptkbp:target_audience
|
adult smokers
|
|
gptkbp:theme
|
gptkb:cultural_heritage
|
|
gptkbp:year
|
gptkb:2023
|
|
gptkbp:bfsParent
|
gptkb:Marlboro
|
|
gptkbp:bfsLayer
|
5
|