Statements (64)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:financial_services_company
|
| gptkbp:bfsLayer |
4
|
| gptkbp:bfsParent |
gptkb:Marketo
|
| gptkbp:acquired |
gptkb:animated_film
|
| gptkbp:developed_by |
gptkb:Adobe_Inc.
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marketo Lead Management
|
| gptkbp:integrates_with |
gptkb:Hub_Spot
gptkb:Author gptkb:Microsoft_Dynamics |
| gptkbp:key |
Content management
Event management Mobile marketing Personalization Predictive analytics Reporting and analytics User-friendly interface Dynamic content Data management Multi-channel marketing Customer journey mapping Event tracking Compliance with data protection regulations Customizable dashboards Customer feedback collection Performance benchmarking Training and support services Automated workflows Account-based marketing Sales enablement tools Content personalization Integration with social media platforms Integration with CRM systems Scalability for growing businesses Customer journey analytics Cross-channel marketing capabilities Third-party app integrations Customer relationship management integration A/ B testing Email deliverability optimization Lead attribution modeling Lead conversion optimization Lead database management Lead engagement tracking Lead lifecycle management Lead qualification processes Lead re-engagement strategies Lead segmentation Marketing ROI measurement Sales and marketing alignment tools User permissions and roles management Webinar management |
| gptkbp:offers |
Analytics tools
Campaign management Social media marketing tools Landing page creation |
| gptkbp:primary_function |
Email marketing
Marketing automation Lead nurturing Lead scoring |
| gptkbp:release_date |
gptkb:2013
|
| gptkbp:target_audience |
Marketing teams
Sales teams B2 B companies |
| gptkbp:website |
https://www.marketo.com
|