Statements (13)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Nirmalya_Kumar
|
| gptkbp:countryOfPublication |
gptkb:United_States
|
| gptkbp:ISBN |
9781591392098
|
| gptkbp:language |
English
|
| gptkbp:pages |
288
|
| gptkbp:publicationYear |
2004
|
| gptkbp:publisher |
gptkb:Harvard_Business_School_Press
|
| gptkbp:subject |
gptkb:strategy
marketing |
| gptkbp:bfsParent |
gptkb:Nirmalya_Kumar
|
| gptkbp:bfsLayer |
8
|
| http://www.w3.org/2000/01/rdf-schema#label |
Marketing as Strategy
|