Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Al_Ries
gptkb:Jack_Trout |
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:edition |
revised edition (2006)
|
| gptkbp:genre |
gptkb:business
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marketing Warfare
|
| gptkbp:influencedBy |
gptkb:military
|
| gptkbp:ISBN |
9780070527261
|
| gptkbp:language |
English
|
| gptkbp:mediaType |
gptkb:print
|
| gptkbp:notableIdea |
guerrilla marketing
defensive marketing flanking marketing marketing as war offensive marketing |
| gptkbp:publicationYear |
1986
|
| gptkbp:publisher |
gptkb:McGraw-Hill
|
| gptkbp:subject |
gptkb:strategy
|
| gptkbp:bfsParent |
gptkb:Al_Ries
gptkb:Jack_Trout |
| gptkbp:bfsLayer |
8
|