Marketing Science Institute Award

URI: https://gptkb.org/entity/Marketing_Science_Institute_Award
GPTKB entity
Statements (12)
Predicate Object
gptkbp:instanceOf award
gptkbp:awardedBy gptkb:Marketing_Science_Institute
1983
gptkbp:category best paper
best dissertation
best contribution to marketing theory
gptkbp:criteria innovation
theoretical contribution
empirical rigor
impact on marketing practice
https://www.w3.org/2000/01/rdf-schema#label Marketing Science Institute Award
gptkbp:recognizes excellence in marketing research