Marketing Research: An Applied Orientation
GPTKB entity
Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
Naresh K. Malhotra
|
| gptkbp:edition |
7th edition
|
| gptkbp:firstPublished |
1996
|
| gptkbp:focusesOn |
applied marketing research methods
|
| gptkbp:format |
gptkb:book
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marketing Research: An Applied Orientation
|
| gptkbp:includes |
case studies
real-world examples |
| gptkbp:ISBN |
9780134734842
|
| gptkbp:language |
English
|
| gptkbp:publisher |
gptkb:Pearson
|
| gptkbp:subject |
Marketing research
|
| gptkbp:usedIn |
business schools
marketing courses |
| gptkbp:bfsParent |
gptkb:Naresh_Malhotra
|
| gptkbp:bfsLayer |
7
|