Statements (54)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
concept
|
| gptkbp:alsoKnownAs |
4Ps of marketing
|
| gptkbp:appliesTo |
gptkb:brand
gptkb:digital_marketing gptkb:organization gptkb:strategy advertising public relations sales international marketing customer relationship management customer satisfaction positioning brand management consumer behavior email marketing market research market analysis influencer marketing social media marketing pricing strategy customer loyalty B2B marketing B2C marketing event marketing content marketing targeting direct marketing market segmentation service marketing competitive advantage consumer needs relationship marketing market share value proposition integrated marketing communications distribution channels marketing mix guerrilla marketing retail marketing market demand product lifecycle nonprofit marketing brand equity marketing channels promotional strategy |
| https://www.w3.org/2000/01/rdf-schema#label |
Marketing Principles
|
| gptkbp:includes |
place
product line promoter price |
| gptkbp:relatedTo |
marketing
|
| gptkbp:bfsParent |
gptkb:Department_of_Marketing_and_Supply_Chain
|
| gptkbp:bfsLayer |
7
|