Statements (20)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:business
|
| gptkbp:citation |
marketing textbooks
|
| gptkbp:coinedBy |
gptkb:Theodore_Levitt
|
| gptkbp:criticizedFor |
companies that fail to adapt to market changes
|
| gptkbp:emphasizes |
importance of defining business in terms of customer needs
|
| gptkbp:example |
railroad industry decline
|
| gptkbp:firstPublished |
gptkb:Harvard_Business_Review
1960 |
| gptkbp:focusesOn |
short-sighted marketing strategies
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marketing Myopia
|
| gptkbp:impact |
shifted focus from products to customers in marketing
|
| gptkbp:influenced |
modern marketing theory
|
| gptkbp:language |
English
|
| gptkbp:relatedTo |
gptkb:strategy
customer orientation market orientation product orientation |
| gptkbp:warnsAgainst |
focusing on products instead of customer needs
|
| gptkbp:bfsParent |
gptkb:Theodore_Levitt
|
| gptkbp:bfsLayer |
5
|