Marketing Management: A Strategic Decision-Making Approach
GPTKB entity
Statements (15)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:John_W._Mullins
gptkb:Orville_C._Walker |
| gptkbp:edition |
9th edition
|
| gptkbp:firstPublished |
1987
|
| gptkbp:format |
gptkb:book
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marketing Management: A Strategic Decision-Making Approach
|
| gptkbp:ISBN |
9781259637155
|
| gptkbp:language |
English
|
| gptkbp:publisher |
gptkb:McGraw-Hill
|
| gptkbp:subject |
Marketing management
|
| gptkbp:bfsParent |
gptkb:John_Quelch
gptkb:John_A._Quelch |
| gptkbp:bfsLayer |
6
|