Properties (55)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing campaign
|
| gptkbp:aimsTo |
raise funds
|
| gptkbp:encourages |
community involvement
letter_writing_to_Santa |
| gptkbp:encouragesParticipationIn |
community
|
| gptkbp:features |
gptkb:Santa_Claus
|
| gptkbp:focusesOn |
children's wishes
|
| gptkbp:foundedIn |
2003
|
| gptkbp:hasCitations |
millions in donations
|
| gptkbp:hasCollaboratedWith |
influencers
celebrities |
| gptkbp:hasGoals |
making wishes come true
|
| gptkbp:hasImpactOn |
children's lives
|
| gptkbp:hasPart |
Believe letters
|
| https://www.w3.org/2000/01/rdf-schema#label |
Macy's Believe Campaign
|
| gptkbp:includes |
donation matching
|
| gptkbp:isActiveIn |
holiday season
|
| gptkbp:isAssociatedWith |
holiday traditions
|
| gptkbp:isCelebratedFor |
community gatherings
special events giveaways stores |
| gptkbp:isDocumentedIn |
annual reports
case studies press releases |
| gptkbp:isFeaturedIn |
holiday events
|
| gptkbp:isLinkedTo |
holiday shopping
holiday cheer charitable giving |
| gptkbp:isPartOf |
Macy's_corporate_social_responsibility
Macy's_holiday_marketing_strategy |
| gptkbp:isPortrayedBy |
media outlets
|
| gptkbp:isPromotedThrough |
advertising
public relations campaigns digital marketing online platforms social responsibility initiatives television commercials print advertising email campaigns in-store displays |
| gptkbp:isRecognizedBy |
non-profit organizations
|
| gptkbp:isRecognizedFor |
community service
philanthropy |
| gptkbp:isSupportedBy |
volunteers
customers corporate sponsors employees donors |
| gptkbp:isVisitedBy |
stakeholders
local communities |
| gptkbp:launched |
gptkb:Macy's
|
| gptkbp:promotes |
holiday spirit
|
| gptkbp:supports |
Make-A-Wish Foundation
|
| gptkbp:utilizes |
social media
|