Statements (74)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Database_Management_System
|
| gptkbp:analyzes |
Websites
|
| gptkbp:based_on |
Cloud technology
|
| gptkbp:developed_by |
Lotame Solutions, Inc.
|
| gptkbp:enables |
Real-time data analysis
Behavioral targeting |
| gptkbp:enhances |
Targeted advertising
|
| gptkbp:facilitates |
Data sharing
|
| gptkbp:focuses_on |
Data strategy
Audience data |
| https://www.w3.org/2000/01/rdf-schema#label |
Lotame DMP
|
| gptkbp:integrates_with |
Advertising platforms
|
| gptkbp:is_a_tool_for |
Campaign optimization
|
| gptkbp:is_available_on |
Multiple devices
|
| gptkbp:is_compatible_with |
E-commerce platforms
Social media platforms Content management systems Mobile advertising Third-party data sources |
| gptkbp:is_designed_for |
Digital marketing
Advertisers |
| gptkbp:is_designed_to |
Maximize ad spend
|
| gptkbp:is_integrated_with |
CRM systems
Analytics tools Email marketing platforms |
| gptkbp:is_known_for |
Data enrichment
Data-driven insights Audience insights Real-time audience insights Audience discovery |
| gptkbp:is_part_of |
Data ecosystem
Customer data platform Marketing technology stack Ad tech ecosystem Digital advertising landscape |
| gptkbp:is_used_by |
Publishers
Marketers |
| gptkbp:is_used_for |
Lead generation
|
| gptkbp:is_used_in |
Programmatic advertising
|
| gptkbp:is_used_to |
Enhance customer experience
Measure campaign effectiveness Optimize marketing strategies |
| gptkbp:is_utilized_in |
Market research
Brands Agencies Customer insights Audience targeting Performance marketing |
| gptkbp:market |
Create custom audiences
|
| gptkbp:offers |
User-friendly interface
Cross-device tracking Reporting features Data management solutions Data analytics solutions Integration AP Is Data activation tools |
| gptkbp:provides |
Audience segmentation
Data analysis capabilities Data visualization tools Data collection tools Custom reporting Data governance solutions Data privacy compliance tools Data segmentation capabilities |
| gptkbp:provides_access_to |
Audience insights
|
| gptkbp:supports |
Data integration
Audience engagement Omnichannel marketing Data collaboration Data-driven marketing Data monetization |
| gptkbp:utilizes |
First-party data
|
| gptkbp:bfsParent |
gptkb:Lotame
|
| gptkbp:bfsLayer |
5
|