Statements (11)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:affiliation |
gptkb:University_of_California,_Davis
|
| gptkbp:field |
marketing
consumer research |
| https://www.w3.org/2000/01/rdf-schema#label |
Lor McQuarrie
|
| gptkbp:notableWork |
research on consumer behavior
research on rhetoric in advertising |
| gptkbp:occupation |
gptkb:professor
marketing scholar |
| gptkbp:bfsParent |
gptkb:The_Weekenders
|
| gptkbp:bfsLayer |
7
|