Statements (96)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:film_production_company
|
| gptkbp:bfsLayer |
3
|
| gptkbp:bfsParent |
gptkb:fictional_universe
gptkb:Twitter_account |
| gptkbp:acquired |
gptkb:Twitter_account
|
| gptkbp:acquisition |
gptkb:2014
|
| gptkbp:business_model |
gptkb:Saa_S
Ad tech solutions B2 B Marketplace for video ads |
| gptkbp:closure_type |
Integration into Facebook's services
|
| gptkbp:competitors |
gptkb:Free_Wheel
gptkb:Google_Ad_Manager gptkb:Tremor_Video gptkb:Adap.tv gptkb:Bright_Roll gptkb:Google_Ad_Sense gptkb:Spot_X |
| gptkbp:economic_impact |
Influenced video ad technology
Pioneered programmatic video advertising |
| gptkbp:employees |
50-100
|
| gptkbp:focus |
Data-driven advertising
Video monetization Programmatic video advertising |
| gptkbp:founded |
gptkb:2007
|
| gptkbp:founder |
gptkb:Mark_Trefgarne
|
| gptkbp:headquarters |
gptkb:San_Francisco,_California
|
| https://www.w3.org/2000/01/rdf-schema#label |
Live Rail
|
| gptkbp:industry |
Online advertising
Online video advertising |
| gptkbp:key |
Real-time analytics
Scalability User-friendly interface Performance optimization Audience segmentation Cross-device tracking Fraud detection User engagement metrics Reporting tools Data analytics capabilities Campaign management tools Programmatic buying Attribution modeling Audience targeting Cross-platform capabilities Customizable ad solutions Dynamic ad insertion Integration with third-party tools Ad inventory management Client support services Brand safety measures Creative management tools Mobile advertising solutions Ad performance tracking Video ad formats Video player integration Ad format testing Ad viewability measurement Integration with ad exchanges Marketplace for advertisers and publishers |
| gptkbp:key_people |
gptkb:Mark_Trefgarne
gptkb:Jesse_Redniss gptkb:Mike_Mc_Cue |
| gptkbp:location |
gptkb:United_States
gptkb:Global_presence |
| gptkbp:notable_clients |
Video content creators
Advertisers in various sectors Major media publishers |
| gptkbp:notable_operations |
gptkb:2016
|
| gptkbp:operational_status |
Defunct
|
| gptkbp:partnership |
Various media companies
|
| gptkbp:partnerships |
Various media companies
|
| gptkbp:platform |
Video ad platform
|
| gptkbp:products |
gptkb:film_production_company
Ad network Video ad platform |
| gptkbp:revenue |
Subscription-based
Commission-based Ad revenue sharing |
| gptkbp:services |
Ad monetization
Programmatic advertising Video advertising Video ad serving |
| gptkbp:status |
Defunct
|
| gptkbp:successor |
gptkb:Facebook_Audience_Network
|
| gptkbp:target_market |
Publishers
Advertisers |
| gptkbp:technology |
gptkb:Company
Analytics tools Real-time bidding Ad serving Ad targeting Demand-side platform Supply-side platform |
| gptkbp:type |
Private company
|
| gptkbp:website |
www.liverail.com
|