Limited effects theory

GPTKB entity

Statements (23)
Predicate Object
gptkbp:instanceOf gptkb:media
gptkbp:basedOn empirical research
gptkbp:contrastsWith hypodermic needle theory
gptkbp:developedBy 1940s
gptkbp:emphasizes role of interpersonal communication
role of opinion leaders
gptkbp:field media studies
communication studies
https://www.w3.org/2000/01/rdf-schema#label Limited effects theory
gptkbp:influencedBy gptkb:The_People's_Choice_study
Personal Influence study
gptkbp:notableFigure gptkb:Elihu_Katz
gptkb:Paul_Lazarsfeld
gptkb:Bernard_Berelson
gptkbp:proposedBy media has limited effects on audiences
media rarely changes opinions
media reinforces existing attitudes
gptkbp:relatedTo selective perception
selective exposure
selective retention
two-step flow model
gptkbp:bfsParent gptkb:Mass_Society_Theory
gptkbp:bfsLayer 7