Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:media
|
| gptkbp:basedOn |
empirical research
|
| gptkbp:contrastsWith |
hypodermic needle theory
|
| gptkbp:developedBy |
1940s
|
| gptkbp:emphasizes |
role of interpersonal communication
role of opinion leaders |
| gptkbp:field |
media studies
communication studies |
| gptkbp:influencedBy |
gptkb:The_People's_Choice_study
Personal Influence study |
| gptkbp:notableFigure |
gptkb:Elihu_Katz
gptkb:Paul_Lazarsfeld gptkb:Bernard_Berelson |
| gptkbp:proposedBy |
media has limited effects on audiences
media rarely changes opinions media reinforces existing attitudes |
| gptkbp:relatedTo |
selective perception
selective exposure selective retention two-step flow model |
| gptkbp:bfsParent |
gptkb:Mass_Society_Theory
|
| gptkbp:bfsLayer |
8
|
| https://www.w3.org/2000/01/rdf-schema#label |
Limited effects theory
|