|
gptkbp:instance_of
|
gptkb:brand
|
|
gptkbp:advertising
|
health and hygiene awareness
|
|
gptkbp:aroma
|
various fragrances
|
|
gptkbp:available_in
|
multiple countries
|
|
gptkbp:brand_ambassadors
|
various celebrities
|
|
gptkbp:competitors
|
gptkb:Palmolive
gptkb:Dove
Dial
|
|
gptkbp:cultural_impact
|
widely recognized brand
symbol of cleanliness
part of childhood memories for many
used in hygiene campaigns
|
|
gptkbp:customer_feedback
|
affordable
generally positive
variety of options
effective against germs
|
|
gptkbp:events
|
social media campaigns
free samples
discount offers
advertising on TV
|
|
gptkbp:features
|
antibacterial properties
|
|
gptkbp:global_presence
|
yes
|
|
gptkbp:historical_significance
|
first antibacterial soap
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Lifeboy
|
|
gptkbp:introduced
|
1894
|
|
gptkbp:manufacturer
|
gptkb:Unilever
|
|
gptkbp:market_position
|
value brand
|
|
gptkbp:packaging
|
gptkb:telenovela
gptkb:Skin
|
|
gptkbp:part_of
|
Unilever's portfolio
|
|
gptkbp:partnerships
|
health organizations
|
|
gptkbp:product_line
|
gptkb:personal_care_products
|
|
gptkbp:research_and_development
|
ongoing
|
|
gptkbp:sales
|
online
supermarkets
retail
pharmacies
|
|
gptkbp:slogan
|
Lifebuoy protects you from germs
|
|
gptkbp:social_responsibility
|
promotes handwashing
|
|
gptkbp:sustainability_initiatives
|
yes
|
|
gptkbp:target_market
|
families
|
|
gptkbp:type
|
gptkb:telenovela
|
|
gptkbp:variant
|
gptkb:original
cooling
herbal
moisturizing
|
|
gptkbp:bfsParent
|
gptkb:Phish
|
|
gptkbp:bfsLayer
|
5
|