Statements (61)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
brand
|
| gptkbp:advertising |
digital media
television print media Lifebuoy soap campaign |
| gptkbp:availableIn |
various countries
|
| gptkbp:brand |
high
new markets new product lines distinctive logo over 125 years old adapted to consumer needs affordable hygiene solution effective germ protection red and white packaging |
| gptkbp:brandAmbassadors |
strong
various celebrities |
| gptkbp:category |
soap
|
| gptkbp:colors |
red
|
| gptkbp:communityEngagement |
health fairs
school programs hygiene workshops |
| gptkbp:competitors |
Dettol
Dove Palmolive |
| gptkbp:customerBase |
children
families health-conscious consumers |
| gptkbp:distributionChannels |
online retailers
supermarkets pharmacies |
| gptkbp:events |
health education campaigns
|
| gptkbp:firstIntroduced |
gptkb:India
|
| gptkbp:formulation |
antibacterial
|
| gptkbp:globalPresence |
over 50 countries
|
| gptkbp:historicalSignificance |
first mass-produced soap in India
|
| https://www.w3.org/2000/01/rdf-schema#label |
Lifeboy
|
| gptkbp:introduced |
1894
|
| gptkbp:keyIssues |
carbolic acid
|
| gptkbp:marketedAs |
germ protection soap
|
| gptkbp:marketShare |
significant in soap category
|
| gptkbp:motto |
Lifebuoy protects you from germs
|
| gptkbp:notableEvent |
hand wash
body wash hand sanitizer bar soap liquid soap |
| gptkbp:packaging |
bar soap
liquid soap |
| gptkbp:partnerships |
NGOs for hygiene promotion
|
| gptkbp:partOf |
Unilever's_portfolio
|
| gptkbp:producedBy |
gptkb:Unilever
|
| gptkbp:productLine |
personal care products
|
| gptkbp:productQuality |
high standards
|
| gptkbp:products |
dermatologically tested
safe for daily use |
| gptkbp:researchAndDevelopment |
focus on skin health
|
| gptkbp:socialResponsibility |
improving hygiene awareness
|
| gptkbp:sustainabilityInitiatives |
recyclable packaging
|
| gptkbp:targetMarket |
general public
|
| gptkbp:type |
antibacterial soap
|