|
gptkbp:instance_of
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gptkb:Telecommunications_company
|
|
gptkbp:acquired
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gptkb:AT&_T_Inc.
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|
gptkbp:acquisition
|
March 2014
|
|
gptkbp:advertising
|
Television and online
Targeted advertising campaigns
|
|
gptkbp:brand
|
gptkb:2006
gptkb:Cricket_Wireless
High in prepaid market
|
|
gptkbp:business_model
|
Prepaid mobile services
|
|
gptkbp:community_involvement
|
Local sponsorships and events
|
|
gptkbp:competitors
|
gptkb:T-Mobile_USA
gptkb:Verizon_Wireless
gptkb:Sprint_Corporation
gptkb:Metro_PCS
|
|
gptkbp:conflict
|
Intense competition in the industry
|
|
gptkbp:covered_by
|
Nationwide coverage
|
|
gptkbp:customer_base
|
Over 4 million subscribers (2013)
|
|
gptkbp:customer_support
|
Online and phone support
|
|
gptkbp:demographics
|
Young adults and budget-conscious consumers
|
|
gptkbp:discontinued
|
gptkb:2014
|
|
gptkbp:dissolved
|
gptkb:2014
|
|
gptkbp:employees
|
1,000 (2013)
|
|
gptkbp:financial_performance
|
Strong growth prior to acquisition
|
|
gptkbp:financial_products
|
Publicly traded until acquisition
|
|
gptkbp:founded
|
gptkb:1998
|
|
gptkbp:founder
|
gptkb:Jeffrey_A._Citron
|
|
gptkbp:future_plans
|
Continued growth under AT& T
|
|
gptkbp:headcount
|
1,000 employees (2013)
|
|
gptkbp:headquarters
|
gptkb:San_Diego,_California,_USA
gptkb:San_Diego,_California
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Leap Wireless
|
|
gptkbp:industry
|
Wireless telecommunications
|
|
gptkbp:innovation
|
Adoption of new mobile technologies
|
|
gptkbp:is_promoted_by
|
Seasonal discounts
|
|
gptkbp:key_people
|
gptkb:Doug_Hutcheson
|
|
gptkbp:loyalty_program
|
Rewards for long-term customers
|
|
gptkbp:market
|
Leading prepaid provider
Prepaid wireless market
|
|
gptkbp:marketing_strategy
|
Focus on value and affordability
|
|
gptkbp:network
|
gptkb:CDMA
gptkb:GSM
|
|
gptkbp:parent_company
|
gptkb:AT&_T_Inc.
|
|
gptkbp:partnership
|
Various technology providers
|
|
gptkbp:partnerships
|
Various retail partners
|
|
gptkbp:regulatory_compliance
|
FCC regulations
|
|
gptkbp:revenue
|
$1.1 billion (2013)
|
|
gptkbp:service_area
|
gptkb:United_States
|
|
gptkbp:service_type
|
gptkb:Telecommunications_company
|
|
gptkbp:services
|
Data plans
Prepaid mobile phone services
Unlimited talk and text plans
Cricket Wireless in 1999
|
|
gptkbp:subsidiary
|
gptkb:Cricket_Communications
|
|
gptkbp:successor
|
gptkb:AT&_T_Mobility
|
|
gptkbp:sustainability
|
Environmental initiatives
|
|
gptkbp:symbol
|
LEAP
|
|
gptkbp:type
|
gptkb:Mobile_Virtual_Network_Operator
|
|
gptkbp:website
|
www.leapwireless.com
|
|
gptkbp:bfsParent
|
gptkb:AT&_T
|
|
gptkbp:bfsLayer
|
4
|