Law of Opposites

GPTKB entity

Statements (12)
Predicate Object
gptkbp:instanceOf concept
gptkbp:appliesTo marketing
gptkbp:describedBy gptkb:The_22_Immutable_Laws_of_Marketing
https://www.w3.org/2000/01/rdf-schema#label Law of Opposites
gptkbp:proposedBy gptkb:Al_Ries
gptkb:Jack_Trout
gptkbp:relatedTo competitive strategy
market positioning
gptkbp:state If you’re shooting for second place, your strategy is determined by the leader
gptkbp:usedIn brand differentiation
gptkbp:bfsParent gptkb:Principle_of_Polarity
gptkbp:bfsLayer 6