Statements (56)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Restaurant
|
| gptkbp:acquisition |
gptkb:Nabisco
gptkb:Cadbury gptkb:General_Foods |
| gptkbp:brand |
gptkb:Philadelphia_Cream_Cheese
gptkb:Kraft_Macaroni_&_Cheese Velveeta Oreo Toblerone Jello Lunchables |
| gptkbp:CEO |
gptkb:Michele_Buck
|
| gptkbp:challenges |
Regulatory compliance
Market competition Supply chain issues Changing consumer preferences |
| gptkbp:corporateSocialResponsibility |
Community engagement
Health initiatives Food donations Nutrition education |
| gptkbp:distributionChannels |
E-commerce
Convenience stores Supermarkets Wholesale |
| gptkbp:employeeCount |
5000+
|
| gptkbp:founded |
2000
|
| gptkbp:futurePlans |
Sustainability goals
New product launches Increased investment in marketing Expansion_in_Asia |
| gptkbp:headquarters |
gptkb:Beijing
|
| https://www.w3.org/2000/01/rdf-schema#label |
Kraft Foods China
|
| gptkbp:industry |
Food and Beverage
|
| gptkbp:innovation |
Product development
Sustainable packaging Flavor innovation Healthier_options |
| gptkbp:market |
gptkb:China
|
| gptkbp:marketingStrategy |
Social media campaigns
Influencer partnerships Digital_marketing |
| gptkbp:parentCompany |
gptkb:Kraft_Heinz_Company
|
| gptkbp:partnerships |
Local farmers
Retail chains Food safety organizations |
| gptkbp:products |
Beverages
Snacks Condiments Dairy |
| gptkbp:revenue |
$26 billion (2020)
|
| gptkbp:subsidiary |
gptkb:Kraft_Heinz_Company
|
| gptkbp:sustainabilityInitiatives |
Energy efficiency
Water conservation Waste reduction Sustainable sourcing |
| gptkbp:website |
www.kraftheinzcompany.com
|