Properties (11)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Person
|
| gptkbp:academicAdvisor |
PhD students
|
| gptkbp:affiliation |
gptkb:University_of_Groningen
|
| gptkbp:contribution |
Quantitative methods in marketing
|
| gptkbp:field |
Business administration
|
| https://www.w3.org/2000/01/rdf-schema#label |
Klaus Backhaus
|
| gptkbp:knownFor |
Marketing research
|
| gptkbp:nationality |
German
|
| gptkbp:occupation |
Professor
|
| gptkbp:publishes |
Marketing Research: An Applied Approach
|
| gptkbp:researchInterest |
Consumer behavior
|