Kia's 'Drive Change' Campaign
GPTKB entity
Statements (56)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising campaign
|
| gptkbp:aimsTo |
reduce carbon footprint
educate consumers inspire change promote electric vehicles |
| gptkbp:associated_with |
gptkb:UN_Sustainable_Development_Goals
Kia's brand values Kia's_brand_identity Kia's_electric_vehicle_lineup |
| gptkbp:collaborates_with |
local communities
|
| gptkbp:emphasizes |
corporate social responsibility
|
| gptkbp:features |
community engagement
customer testimonials sustainability reports test drive events |
| gptkbp:focusesOn |
sustainability
|
| gptkbp:highlights |
innovation in automotive technology
|
| https://www.w3.org/2000/01/rdf-schema#label |
Kia's 'Drive Change' Campaign
|
| gptkbp:includes |
interactive experiences
social media outreach video content partnerships with environmental organizations sustainability challenges |
| gptkbp:involves |
customer feedback initiatives
|
| gptkbp:is_aimed_at |
younger demographics
promoting environmental awareness increasing awareness |
| gptkbp:is_designed_to |
build brand loyalty
foster community involvement encourage sustainable choices |
| gptkbp:is_evaluated_by |
performance metrics
stakeholder feedback consumer engagement levels |
| gptkbp:is_featured_in |
advertising campaigns
automotive expos |
| gptkbp:is_part_of |
Kia's_commitment_to_innovation
Kia's_future_vision Kia's_global_strategy Kia's_long-term_strategy Kia's_marketing_portfolio |
| gptkbp:is_promoted_through |
various media channels
collaborative initiatives |
| gptkbp:is_recognized_for |
its innovative approach
its contribution to sustainability awards in marketing its impact on brand perception |
| gptkbp:is_supported_by |
advertising agencies
market research public relations efforts |
| gptkbp:launched |
gptkb:Kia_Motors
2021 |
| gptkbp:promotes |
sustainable practices
green technologies |
| gptkbp:targets |
eco-conscious consumers
|
| gptkbp:utilizes |
digital marketing strategies
influencer marketing |