Statements (55)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Company
|
| gptkbp:bfsLayer |
3
|
| gptkbp:bfsParent |
gptkb:product
|
| gptkbp:acquisition |
Pringles in 2012
|
| gptkbp:advertising |
gptkb:Tony_the_Tiger
|
| gptkbp:brand |
gptkb:Froot_Loops
gptkb:Nutri-Grain gptkb:Special_K gptkb:Rice_Bubbles gptkb:All-Bran gptkb:Corn_Flakes Just Right Kellogg's Muesli Sultana Bran |
| gptkbp:certification |
Gluten-free products
|
| gptkbp:challenges |
Changing consumer preferences
Competition from local brands Health trends affecting cereal consumption |
| gptkbp:community_engagement |
Educational initiatives
Volunteer programs Partnerships with local charities |
| gptkbp:community_involvement |
Food donations
|
| gptkbp:distribution |
Convenience stores
Supermarkets Online retailers |
| gptkbp:employees |
Over 1,000
|
| gptkbp:environmental_impact |
Reducing carbon footprint
|
| gptkbp:financial_performance |
Revenue in millions
Market share in Australia |
| gptkbp:founded |
1923
|
| gptkbp:founder |
gptkb:W._K._Kellogg
|
| gptkbp:future_plans |
Expansion of product lines
Sustainability goals for 2025 Increased focus on health products |
| gptkbp:headquarters |
gptkb:Sydney
|
| https://www.w3.org/2000/01/rdf-schema#label |
Kellogg's Australia
|
| gptkbp:market |
gptkb:Australia
|
| gptkbp:marketing_strategy |
Health-focused advertising
|
| gptkbp:parent_company |
gptkb:product
|
| gptkbp:partnerships |
Local farmers
|
| gptkbp:products |
Snacks
Frozen foods Breakfast cereals |
| gptkbp:research_and_development |
Innovative product development
|
| gptkbp:social_media_presence |
Active on Instagram
Active on Twitter Active on Facebook |
| gptkbp:sponsor |
Community programs
Sports events |
| gptkbp:supply_chain |
Local sourcing initiatives
|
| gptkbp:sustainability_initiatives |
Sustainable sourcing of ingredients
|
| gptkbp:training |
Health and wellness programs
Diversity and inclusion initiatives Training and development opportunities |
| gptkbp:website |
www.kelloggs.com.au
|