| gptkbp:instanceOf | gptkb:company 
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                                | gptkbp:acquiredBy | Altria Group (35% stake, 2018) 
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                                | gptkbp:Altria_Group_investment | $12.8 billion (2018) 
 | 
                        
                            
                                | gptkbp:CEO | gptkb:K.C._Crosthwaite 
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                                | gptkbp:controversy | nicotine addiction health risks of vaping
 marketing to youth
 
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                                | gptkbp:founded | 2015 
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                                | gptkbp:founder | gptkb:Adam_Bowen gptkb:James_Monsees
 
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                                | gptkbp:headquarters_location | gptkb:San_Francisco,_California,_United_States 
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                                | gptkbp:industry | electronic cigarettes 
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                                | gptkbp:investor | gptkb:Altria_Group 
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                                | gptkbp:legalStatus | FDA marketing denial order (2022) temporary stay of FDA ban (2022)
 
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                                | gptkbp:market | gptkb:Canada gptkb:France
 gptkb:Indonesia
 gptkb:Israel
 gptkb:Italy
 gptkb:Philippines
 gptkb:Russia
 gptkb:South_Korea
 gptkb:United_Kingdom
 gptkb:United_States
 
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                                | gptkbp:notable_executive | gptkb:Kevin_Burns_(former_CEO) Adam Bowen (co-founder, Chief Technology Officer)
 K.C. Crosthwaite (CEO as of 2019)
 James Monsees (co-founder, former Chief Product Officer)
 
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                                | gptkbp:notable_legal_issues | FDA investigations lawsuits regarding marketing to minors
 youth vaping epidemic
 
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                                | gptkbp:numberOfEmployees | ~1500 (2019) 
 | 
                        
                            
                                | gptkbp:parentCompany | gptkb:Pax_Labs 
 | 
                        
                            
                                | gptkbp:product | gptkb:Juul_e-cigarette 
 | 
                        
                            
                                | gptkbp:product_feature | variety of flavors USB charging
 nicotine salt pods
 
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                                | gptkbp:product_recall | crème pods (2019) cucumber pods (2019)
 flavored pods (2019)
 fruit pods (2019)
 mango pods (2019)
 menthol pods (2022)
 mint pods (2019)
 
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                                | gptkbp:productType | nicotine delivery system 
 | 
                        
                            
                                | gptkbp:regulates | FDA warning letters product bans in some countries
 
 | 
                        
                            
                                | gptkbp:revenue | $2 billion (2018) 
 | 
                        
                            
                                | gptkbp:sentence | improving the lives of the world’s one billion adult smokers 
 | 
                        
                            
                                | gptkbp:valuation | $38 billion (2018) 
 | 
                        
                            
                                | gptkbp:website | https://www.juul.com/ 
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                                | gptkbp:bfsParent | gptkb:Tiger_Global_Management 
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                                | gptkbp:bfsLayer | 6 
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                                | https://www.w3.org/2000/01/rdf-schema#label | Juul Labs 
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