Statements (148)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Business_Executive
|
| gptkbp:advocated_for |
Customer Feedback
entrepreneurship Sustainability Practices |
| gptkbp:affiliation |
gptkb:Pepsi_Co
gptkb:Apple_Inc. |
| gptkbp:assets |
gptkb:market_research
|
| gptkbp:awards |
Honorary Doctorate from University of Massachusetts
|
| gptkbp:birth_date |
1939-04-06
|
| gptkbp:birth_place |
gptkb:New_York_City,_New_York,_USA
|
| gptkbp:born |
April 6, 1939
|
| gptkbp:can_transform_into |
Apple's Business Model
|
| gptkbp:children |
gptkb:3
2 |
| gptkbp:collaborated_with |
gptkb:Steve_Jobs
|
| gptkbp:contributed_to |
Apple's international expansion
|
| gptkbp:developed_by |
Strategic Alliances
Integrated Marketing Campaigns Partnerships with Retailers Customer-Centric Policies |
| gptkbp:education |
gptkb:Brown_University
|
| gptkbp:emphasizes |
gptkb:User_Experience
customer experience |
| gptkbp:established |
Brand Identity
international partnerships |
| gptkbp:expansion |
Distribution Channels
Global Reach Product Lines Apple's Market Share Apple's market presence |
| gptkbp:faced |
competition from IBM
|
| gptkbp:fosters |
gptkb:culture
Brand Loyalty Innovation Culture Talent within Apple |
| gptkbp:founded |
gptkb:Sculley_Brothers
|
| gptkbp:governed_by |
Advertising Campaigns
global sales initiatives |
| https://www.w3.org/2000/01/rdf-schema#label |
John Sculley
|
| gptkbp:increased |
Customer Loyalty
Sales Revenue Market Penetration Product Accessibility Product Awareness |
| gptkbp:influenced |
gptkb:Steve_Jobs
Technology Adoption Consumer Behavior Advertising Strategies Market Dynamics Apple's corporate culture Apple's product strategy Consumer Electronics Industry Leadership in technology companies Marketing Trends Tech entrepreneurship Advertising strategies in technology Branding strategies in tech Consumer electronics marketing Consumer engagement strategies at Apple Corporate governance in tech companies Corporate strategy in tech companies Market positioning of Apple products Marketing in the tech sector Product development at Apple Product marketing in the tech industry Sales strategies in technology Strategic planning at Apple Tech industry marketing |
| gptkbp:inspired |
gptkb:advertising
future tech leaders Future Marketing Leaders |
| gptkbp:introduced |
new product lines
Super Bowl Advertising |
| gptkbp:is_enhanced_by |
Customer Engagement
Sales Strategies Product Launch Events Product Differentiation Public Relations Efforts Product Visibility Apple's distribution channels |
| gptkbp:is_essential_for |
gptkb:Research_and_Development
|
| gptkbp:is_focused_on |
Brand Positioning
international markets |
| gptkbp:is_implemented_in |
Direct Marketing Techniques
|
| gptkbp:known_for |
gptkb:Former_CEO_of_Apple_Inc.
Marketing Strategies Apple's Macintosh launch Sculley’s role in Apple’s international expansion Marketing strategies at Apple Sculley’s approach to innovation Sculley’s contributions to tech marketing Sculley’s impact on Apple’s branding. Sculley’s impact on Apple’s culture Sculley’s leadership style Sculley’s legacy in the tech industry Sculley’s marketing campaigns Sculley’s mentorship of tech leaders Sculley’s role in Apple’s growth Sculley’s role in Apple’s marketing success Sculley’s vision for Apple Sculley’s vision for consumer technology Transitioning Apple to a consumer-focused company |
| gptkbp:launched |
gptkb:mac_OS
|
| gptkbp:led_to |
Product Diversification
Sales Initiatives Apple's marketing strategy Crisis Management Efforts Market Research Initiatives Brand Revitalization Efforts |
| gptkbp:nationality |
gptkb:American
|
| gptkbp:navigation_system |
Market Competition
international regulations |
| gptkbp:notable_work |
gptkb:Pepsi_Co
gptkb:Apple_Inc. |
| gptkbp:occupation |
gptkb:Businessman
|
| gptkbp:predecessor |
gptkb:Michael_Scott
|
| gptkbp:production_company |
gptkb:Pepsi_Co
gptkb:Apple_Inc. |
| gptkbp:promoted |
gptkb:Corporate_Social_Responsibility
Innovative Technologies Technological Advancements Educational Initiatives Technological Literacy Apple's Image as Innovative Apple's brand globally |
| gptkbp:promotes |
gptkb:Software_Development
Customer Satisfaction User-Centric Design Diversity in Marketing innovation at Apple |
| gptkbp:published_by |
business books
|
| gptkbp:resides_in |
gptkb:Florida,_USA
|
| gptkbp:resigned |
gptkb:Apple_Inc.
|
| gptkbp:retired |
from Apple Inc.
|
| gptkbp:retirement |
became a venture capitalist
|
| gptkbp:role |
gptkb:CEO_of_Apple_Inc.
|
| gptkbp:served_as |
gptkb:CEO
|
| gptkbp:served_in |
on various boards
|
| gptkbp:signed_by |
gptkb:Apple_Inc.
|
| gptkbp:spearheaded |
International Expansion
|
| gptkbp:spouse |
Joan Sculley
|
| gptkbp:successor |
gptkb:Gil_Amelio
|
| gptkbp:utilized |
Celebrity Endorsements
|
| gptkbp:works_at |
gptkb:Apple_Inc.
|
| gptkbp:wrote |
gptkb:Odyssey:_From_Pepsico_to_Apple
|
| gptkbp:years_active |
1983-1993
|
| gptkbp:bfsParent |
gptkb:Steve_Jobs
|
| gptkbp:bfsLayer |
3
|