Properties (29)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising executive
|
| gptkbp:advocatesFor |
testing in advertising
|
| gptkbp:associatedWith |
direct marketing
|
| gptkbp:author |
Advertising for Results
|
| gptkbp:awardedBy |
Advertising_Hall_of_Fame_induction
|
| gptkbp:born |
October 7, 1900
|
| gptkbp:contributedTo |
advertising education
|
| gptkbp:createdBy |
iconic ad campaigns
|
| gptkbp:developedBy |
advertising strategies
|
| gptkbp:died |
December 19, 1990
|
| gptkbp:emphasizes |
importance of headlines
|
| gptkbp:famousFor |
Caples'_advertising_principles
|
| gptkbp:founded |
Caples Awards
|
| gptkbp:founder |
creative advertising techniques
|
| https://www.w3.org/2000/01/rdf-schema#label |
John Caples
|
| gptkbp:influenced |
copywriting
|
| gptkbp:influencedBy |
gptkb:Claude_Hopkins
|
| gptkbp:inspiration |
future generations of advertisers
|
| gptkbp:isKnownFor |
his_famous_ad_'They_Laughed_When_I_Sat_Down_at_the_Piano'
|
| gptkbp:knownFor |
direct response advertising
|
| gptkbp:locatedIn |
measurable results in advertising
|
| gptkbp:nationality |
American
|
| gptkbp:promoted |
consumer psychology in advertising
|
| gptkbp:publishedBy |
numerous articles on advertising
|
| gptkbp:servedIn |
mentor to many copywriters
|
| gptkbp:taught |
advertising courses
|
| gptkbp:wasFoundedIn |
mid-20th century advertising industry
|
| gptkbp:worksAt |
gptkb:BBDO
|
| gptkbp:wrote |
Tested Advertising Methods
|