Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:birthDate |
1900
|
| gptkbp:deathDate |
1990
|
| gptkbp:employer |
gptkb:Batten,_Barton,_Durstine_&_Osborn_(BBDO)
|
| gptkbp:knownFor |
direct response advertising
headline writing |
| gptkbp:namedAfter |
John Caples International Awards
|
| gptkbp:nationality |
gptkb:American
|
| gptkbp:notableWork |
Tested Advertising Methods
They Laughed When I Sat Down at the Piano |
| gptkbp:occupation |
gptkb:business_executive
copywriter |
| gptkbp:publishedIn |
Advertising for Results
Making Ads Pay Tested Advertising Methods |
| gptkbp:bfsParent |
gptkb:Direct_Marketing_Hall_of_Fame
|
| gptkbp:bfsLayer |
7
|
| https://www.w3.org/2000/01/rdf-schema#label |
John Caples
|