Jennifer Aaker

URI: https://gptkb.org/entity/Jennifer_Aaker
GPTKB entity
Statements (15)
Predicate Object
gptkbp:instanceOf Person
gptkbp:affiliation gptkb:Stanford_University
gptkbp:author The Dragonfly Effect
Creating Social Value
gptkbp:awards gptkb:American_Marketing_Association's_2019_Lifetime_Achievement_Award
gptkbp:education MBA
Ph.D. in Marketing
B.A._in_Psychology
https://www.w3.org/2000/01/rdf-schema#label Jennifer Aaker
gptkbp:knownFor Marketing research
Social media
Branding
gptkbp:position Professor of Marketing
gptkbp:researchFocus Consumer behavior
Emotional branding