Entered bankruptcy in 2020
First store opened in Kemmerer, Wyoming
Launched JCPenney Auto Centers (discontinued)
Launched JCPenney Catalog (discontinued)
Launched JCPenney Direct (online sales)
Launched JCPenney Home Store
Launched JCPenney Optical
Launched JCPenney Portrait Studios
Launched JCPenney Salon
Launched Sephora in-store partnership
Acquired by Simon Property Group and Brookfield Asset Management in 2020