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gptkbp:instance_of
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gptkb:Company
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gptkbp:acquisition
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Boxy Charm (2020)
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gptkbp:awards
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Best Subscription Box (2020)
Beauty Innovator Award (2019)
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gptkbp:brand
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gptkb:Ipsy_Glam_Bag
gptkb:Ipsy_Glam_Bag_X
gptkb:Ipsy_Glam_Bag_Plus
gptkb:Ipsy
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gptkbp:business_model
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Direct-to-consumer
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gptkbp:community_engagement
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User-generated content
Social media presence
Beauty community
|
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gptkbp:customer_base
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Global reach
Over 3 million subscribers
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|
gptkbp:customer_feedback
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Affordable pricing
Product variety
Personalized experience
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gptkbp:employees
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200+
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gptkbp:founded
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gptkb:2011
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gptkbp:founded_in
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gptkb:San_Francisco,_California
|
|
gptkbp:founder
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gptkb:Michelle_Phan
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gptkbp:future_plans
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International expansion
Enhancing technology platform
Expansion of product offerings
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gptkbp:headquarters
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gptkb:San_Mateo,_California
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|
https://www.w3.org/2000/01/rdf-schema#label
|
Ipsy, Inc.
|
|
gptkbp:industry
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gptkb:Beauty
|
|
gptkbp:key_people
|
gptkb:Michelle_Phan
gptkb:Catherine_Levene
Marcelo Camberos
|
|
gptkbp:marketing_strategy
|
Email marketing
Influencer marketing
Social media advertising
|
|
gptkbp:offers
|
Beauty tools
Makeup samples
Haircare samples
Skincare samples
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gptkbp:parent_company
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gptkb:Ipsy,_Inc.
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|
gptkbp:partnership
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Influencers
Makeup artists
Various beauty brands
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|
gptkbp:products
|
Beauty products
|
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gptkbp:revenue
|
$100 million (2020)
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gptkbp:service
|
Personalized beauty subscription
|
|
gptkbp:service_area
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gptkb:United_States
|
|
gptkbp:social_responsibility
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gptkb:Sustainability_initiatives
Charitable contributions
Diversity and inclusion efforts
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|
gptkbp:subscription_model
|
$12/month
|
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gptkbp:subsidiary
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gptkb:Boxy_Charm
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gptkbp:target_market
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gptkb:women
Beauty enthusiasts
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gptkbp:type
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gptkb:subscription_service
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gptkbp:website
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https://www.ipsy.com
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gptkbp:bfsParent
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gptkb:Ipsy
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gptkbp:bfsLayer
|
6
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