Statements (60)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:associated_with |
PC industry
|
| gptkbp:contributed_to |
Intel's market share
|
| gptkbp:created_by |
gptkb:Intel_Corporation
|
| gptkbp:emphasizes |
quality and performance
|
| gptkbp:features |
gptkb:award
|
| gptkbp:has |
partnerships
multiple iterations a historical significance a dedicated website a global reach a significant online presence a memorable tagline a focus on education influenced consumer behavior a significant budget a recognizable theme a jingle a focus on performance metrics a focus on product differentiation a focus on brand equity a focus on consumer trust a legacy in advertising history |
| gptkbp:has_expansion |
gptkb:smartphone
|
| https://www.w3.org/2000/01/rdf-schema#label |
Intel Inside campaign
|
| gptkbp:impact |
brand recognition
|
| gptkbp:includes |
TV commercials
|
| gptkbp:influenced_by |
market competition
|
| gptkbp:inspired |
similar campaigns by competitors
|
| gptkbp:is |
recognized globally
a cultural phenomenon often referenced in pop culture associated with innovation one of the most successful marketing campaigns a benchmark for tech advertising a case study in brand loyalty a key element of Intel's marketing mix a key factor in Intel's success a key part of Intel's branding strategy a long-running campaign a marketing strategy for differentiation a model for future tech campaigns a part of Intel's advertising strategy a part of Intel's history a significant part of tech advertising evolution a symbol of the tech industry a part of Intel's corporate social responsibility efforts integrated into product packaging often studied in marketing courses part of Intel's corporate identity |
| gptkbp:launched |
gptkb:1991
|
| gptkbp:led_to |
increased sales
|
| gptkbp:motto |
gptkb:Intel_Inside
|
| gptkbp:promotes |
gptkb:Intel_processors
|
| gptkbp:target_audience |
computer manufacturers
|
| gptkbp:uses |
cooperative advertising
|
| gptkbp:utilizes |
celebrity endorsements
|
| gptkbp:bfsParent |
gptkb:Pentium_architecture
gptkb:Intel's_microarchitecture |
| gptkbp:bfsLayer |
5
|