Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
|
| gptkbp:benefit |
Faster market penetration
Lower customer acquisition cost |
| gptkbp:describedBy |
A marketing approach that leverages partnerships and integrations with other businesses to reach new customers.
|
| gptkbp:example |
Retailers partnering with payment providers
Software integrations between SaaS companies E-commerce platforms integrating with logistics companies |
| gptkbp:focusesOn |
Business partnerships
Collaborative marketing efforts Cross-promotion Distribution channel integration |
| gptkbp:goal |
Enhance product value
Increase customer base Leverage existing audiences |
| https://www.w3.org/2000/01/rdf-schema#label |
Integration Marketing
|
| gptkbp:notableBook |
Integration Marketing by Mark Joyner
|
| gptkbp:originatedIn |
gptkb:Mark_Joyner
|
| gptkbp:relatedTo |
gptkb:Affiliate_Marketing
Co-marketing Partnership Marketing |
| gptkbp:usedBy |
Businesses seeking to expand reach
|
| gptkbp:bfsParent |
gptkb:Mark_Joyner
|
| gptkbp:bfsLayer |
7
|