Integrated Marketing Communications
GPTKB entity
Statements (29)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:strategy
|
| gptkbp:abbreviation |
gptkb:IMC
|
| gptkbp:aimsTo |
ensure consistency across channels
|
| gptkbp:contrastsWith |
fragmented marketing
|
| gptkbp:emphasizes |
cross-channel integration
message synergy |
| gptkbp:focusesOn |
coordinated marketing messages
|
| gptkbp:goal |
create unified brand message
|
| https://www.w3.org/2000/01/rdf-schema#label |
Integrated Marketing Communications
|
| gptkbp:includes |
gptkb:digital_marketing
advertising public relations sales promotion direct marketing personal selling |
| gptkbp:measures |
brand awareness
customer engagement sales impact |
| gptkbp:originatedIn |
1990s
|
| gptkbp:relatedTo |
gptkb:brand
customer experience marketing communications |
| gptkbp:taughtAt |
business schools
|
| gptkbp:usedBy |
gptkb:government_agency
nonprofits businesses |
| gptkbp:bfsParent |
gptkb:IMC
gptkb:Medill_School_of_Journalism |
| gptkbp:bfsLayer |
6
|